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the san francisco 49ers and the brand new levi's® stadium


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the san francisco 49ers and the brand new levi's® stadium


In 2014, the San Francisco 49ers opened their season at the brand new Levi’s® Stadium, a world-class sports and entertainment venue. Not surprisingly, due to its location in the heart of Silicon Valley, the technological infrastructure of the stadium is exceptional, including state-of-the-art Wi-Fi and BLE sensors throughout. To connect all of their individualized systems and elevate the fan experience, the team looked to VenueNext.

And we delivered. All throughout the season, VenueNext’s technology platform brought great success on every business level:

 

Key Usage Stats during the first season:

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Mobile Ticketing
Over 65% of San Francisco 49ers season ticket holders linked their tickets to the app. 

Fan Data
The team’s data on season ticket holders grew 12x from 17,000 before implementing our technology to 203,000 at the end of the season

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Revenue Gains
Levi’s® gained $2 million in revenue from food, beverage, merchandize, parking, and in-app sponsorships

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App Adoption
Total app adoption: 30% (5% is the industry standard) 

 

 
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VenueNext has a phenomenal team of fast, collaborative engineers and specialists who also happen to be wonderful human beings. Not afraid to fail, they are committed to quality and customer success. VenueNext’s first season was a huge success here at Levi’s® Stadium, with glowing reviews from our fans.
— JED YORK, CEO OF THE SAN FRANCISCO 49ERS
VenueNext’s app teaches us more about all of our fans, not just season ticket members, so we can better tailor offerings and experiences to each individual fan.
— AL GUIDO, PRESIDENT OF THE OF THE SAN FRANCISCO 49ERS
 

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