Raising $15 million in Series B funding and scoring our first NHL team the Sharks


WE HAVE TWO BIG EXCITING NEWS ITEMS TO SHARE TODAY: 

A NEW ROUND OF FUNDING AND AN ENTRANCE INTO A NEW SPORTS LEAGUE — THE NATIONAL HOCKEY LEAGUE (NHL).


FUNDING

First, we have raised another $15 million in Series B financing led by Causeway Media Partners, bringing us to $26.5 million in total funding.

This investment will help us continue to work hard to improve our platform, grow into other vertical markets like healthcare and hospitality and expand internationally. We are thankful for our investors’ continued faith in our technology and team.

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SHARKS SPORTS & ENTERTAINMENT GROUP

The second is that our latest customer is the Sharks Sports & Entertainment, where our platform will help amplify the guest experience and improve business performance at four different venue experiences for SAP Center, the San Jose Sharks, San Jose Barracuda teams and Sharks Ice Arenas starting with the Sharks Season home opener October 12.

This is our first customer in the NHL, but the Sharks first saw our technology in action at Levi’s Stadium back in 2015 when the team participated in the NHL Stadium Series in 2015. During the game our technology was in place and it powered a synchronized, multi-color lights show using fans’ smartphones.

The Sharks saw our work with other professional sports teams and felt that what we have to offer can really give their fans more control of their experiences at the arena through their smartphones. Valuable features like reducing the number of fraudulent tickets and the ability to resell tickets in the app is one particular feature the team is looking forward to this season.


OTHER SUCCESSES

Fans have already loved our mobile experiences at the Amway Center, Levi’s Stadium, Churchill Downs, Yankee Stadium, Super Bowl 50, U.S. Bank Stadium and beyond, becoming better able to get around these venues, order food and beverages to their seats, express order their favorite player’s jersey, view valuable content and more. This is all just by using their smartphones.

We’ve started getting fans to engage even more with our apps through polls on stadium big board screens. For example, at a recent 49ers game, we put a trivia question on the big board that asked where Chip Kelly started his coaching career (if you guessed Columbia University, you’re correct). Within 20 seconds, 15,000 votes came through the app.

Our work with the Magic has led to the creation of their own currency, called Magic Money, gives fan a completely new experience. For example, a fan can use Magic Money credits gained to upgrade to a suite or get valet parking to the game. People at the Amway Center are getting real value out of their season tickets.

The competition is the couch so we’re helping these venues to make their experiences compelling and less of a hassle to get to in the first place.

Stay tuned for more news ahead!