The largest and most historic racetracks in New York are taking a leap into the future with a new partnership with Silicon Valley.
We’ve signed up our newest customer, the New York Racing Association (NYRA) to bring our connected venue technology platform to its Belmont Park Racetrack in Elmont, New York starting in April of 2017. For the summer of 2017, its Saratoga Race Course in Saratoga Springs, also in New York, will also adopt our technology.
NYRA’s venues are truly iconic and the partnership will help further delight their loyal fans by connecting most of the two venues’ amenities.
For horse racing fans, we’re creating a mobile venue app for the organization that will extend the excitement between races by integrating venue services like mobile ticketing; betting, ordering food, beverages & merchandise for select in-seat delivery or express pick-up; viewing horse and jockey profiles and behind-the-scenes video content; along with wayfinding.
Saratoga has been hosting thoroughbred horse races since 1863 and can host up to 50,000 people at a given event. Belmont opened in 1905 and can hold 60,000-90,000 people at an event. NYRA racetracks hosted just last year more than 1.75 million people at live races.
Of course, on top of all these features, VenueNext’s real-time data dashboards will provide NYRA with insights into app usage, concession supply needs, delivery times and more.
Our first foray into the horse racing was earlier this year at Churchill Downs, Home of the world famous Kentucky Derby, and we’re excited to further our reach in horse racing and in the sports & entertainment space in general.
Stay tuned for more specific details on the partnership as racing kicks off at Belmont next spring!