In 2014, the San Francisco 49ers opened their season at the brand new Levi’s® Stadium, a world-class sports and entertainment venue. Not surprisingly, due to its location in the heart of Silicon Valley, the technological infrastructure of the stadium is exceptional, including state-of-the-art Wi-Fi and BLE sensors throughout. To connect all of their individualized systems and elevate the fan experience, the team looked to VenueNext.
And we delivered. All throughout the season, VenueNext’s technology platform brought great success on every business level:
Key Usage Stats during the first season:
Over 65% of San Francisco 49ers season ticket holders linked their tickets to the app.
The team’s data on season ticket holders grew 12x from 17,000 before implementing our technology to 203,000 at the end of the season
Levi’s® gained $2 million in revenue from food, beverage, merchandize, parking, and in-app sponsorships
Total app adoption: 30% (5% is the industry standard)