With more than 71,000 fans in attendance, many of whom decided to use the game app, new records of usage were set in every major category of functionality implemented in the app.
Total app adoption was a whopping 46% of fans at the game. This is 16 percentage points greater than at any previous San Francisco 49ers game played at Levi’s Stadium.
We hope to continue this work in the sports and entertainment industry and beyond, as we grow into other markets!
Here are some of the most compelling stats from the event:
Food and Beverage orders increased 67% from the previous stadium record. Bud Light was the top drink seller andChicken Tenders were the most popular express pickup food item.
The median time to deliver drinks to fans in their seats was less than 10 minutes.
All mobile merchandise inventory was sold out before kick off, with average order revenue of $212 compared to the previous record of $77 at a concert event at Levi’s.
Game Center usage which included Video Replays and Super Bowl commercials just after they aired on TV was a record55% of all users. This is 36 percentage points greater usage than ever seen at Levi’s Stadium.
Wayfinding was used by 33% of the fans using the app, higher than expected since most were visiting Levi’s for the first time.