We emerged as winners after our platform was put to the test, along with the teams on the field, during football’s biggest day of the year at Levi’s® Stadium in Santa Clara on February 7, 2016.
With more than 71,000 fans in attendance, many of whom decided to use the game app, new records of usage were set in every major category of functionality implemented in the app. Here’s how we performed before, during, and after the big game:
CHECK OUT SOME OF THE KEY USAGE STATS:
Total app adoption was a whopping 46% of fans at the game. This is 16 percentage points greater than at any previous San Francisco 49ers game played at Levi’s Stadium.
F&B Sales Increase
Food and Beverage orders increased 67% from the previous stadium record. Bud Light was the top drink seller and Chicken Tenders were the most popular express pickup food item.
Median time to deliver drinks to fans in their seats was less than 10 minutes.
Average Order Size
All mobile merchandise inventory was sold out before kick off, with average order revenue of $212 compared to the previous record of $77 at a concert event at Levi's.
Record Media Consumption
Game Center usage, which included Video Replays and Super Bowl commercials just after they aired on TV, was a record 55% of all users. 36 percentage points greater usage than ever seen at Levi’s® .
Wayfinding was used by 33% of fans using the app.